Nashville Independent Venues Study

Preserving Nashville's independent music venues

Location:

Nashville, Tennessee

Client:

Research, Advocacy

Services:

Year:

2023 - 2024

Links:


Nashville is renowned for its vibrant music scene, deeply rooted in a community of local creators and music spaces.

It's regarded as the birthplace of country music, but it's truly a home for all genres, including Bluegrass, Rock, Blues, Indie Rock, and more.

Independent music venues (IMVs) have long been at the heart of this musical ecosystem, nurturing emerging talent, fostering community, and contributing to the city's cultural identity.

However, the very existence of these venues has come under threat due to rising costs, gentrification, and the challenges posed by the Covid-19 pandemic.

In response to these threats, the Nashville Metro Council adopted a resolution (RS2021-927) in May 2021, leading to the launch of a project aimed at preserving and sustaining the city's independent music venues.

This endeavor, a collaboration between the Nashville Metro Planning Department and project partners PennPraxis, VibeLab, and the Culture Shift Team, seeks to comprehensively understand the IMV ecosystem, its challenges, and the aspirations of Nashville's creative community.

Moreover, it aims to propose policy approaches that will safeguard and promote independent music venues and the surrounding businesses and neighbourhoods.

Project Goals:

  • - Develop a clear definition of "independent music venue."

  • - Classify and inventory the various types of IMVs in Nashville Metro and the region.

  • - Articulate the crucial role IMVs play in the music ecosystem.

  • - Identify specific measures to protect these venues in the long term.

  • - Detail the threats faced by IMVs.

  • - Understand the needs and aspirations of the region's creative community.

  • - Propose policy approaches for preserving and growing IMVs and their associated businesses, neighbourhoods, and districts.

Project Partners

Nashville Metro Planning Department

The Nashville Metro Planning Department is leading this project, supported by several key organizations, including:
- Metro Arts Commission: Supporting the arts and cultural initiatives in Nashville.
- Metropolitan Historical Commission: Preserving the historical heritage of the city.
- Nashville Convention and Visitors Corporation: Promoting tourism and events in Nashville.
- Nashville Area Chamber of Commerce: Advocating for businesses in the region.

PennPraxis

PennPraxis, the applied research and community engagement arm of the University of Pennsylvania's Weitzman School of Design, is renowned for its innovative research projects and contributions to urban planning.

Culture Shift Team

Culture Shift Team is a multicultural marketing and consulting agency specializing in Diversity, Equity, Inclusion, Access, and Belonging (DEIAB). They bring expertise in understanding shifting demographics and removing barriers to human potential and performance.