Unlocking creativity: Ingka centres' journey to elevate creative community engagement

IKEA-INGKA,

CENTERING CREATIVITY

Client:

Services:

Research, Consultancy

Year:

2022

Links:

VibeLab embarked on a transformative mission to redefine Ingka Centres' approach to engaging with creative communities. Our objective was to gain profound insights into the dynamics of creative communities, decipher the governing rules, and chart a path to lasting success. We aimed to amplify Ingka Centres' global impact by comprehending their assets and needs.

What We Did:

- We delved into the San Francisco creative community, mapping their workplaces, creative playgrounds, and residences.

- We surveyed the landscape, identified key stakeholders, unravelled challenges, and unearthed opportunities for community engagement.

- Our data research analysed successful creative hubs and products.

- We dived deep into the local context, aligning our efforts with the vibrant spirit of San Francisco.

- Pre-seed activities involved identifying the right voices to listen to, discerning their needs, and pinpointing the assets we could offer.

- We vividly depicted a purpose-driven creative community actively contributing to the social and cultural fabric.