VibeLab curates and produces the programme; HOLBA is exclusive Founding and Presenting Partner.
Together, they pair VibeLab's Creative Footprint methodology, a decade of research mapping nightlife and cultural infrastructure across cities worldwide, with HOLBA's convening power across the London’s West End. Rather than treat nightlife as a problem for enforcement to manage, the Lab works through where these interests collide: licensing, investment, cultural and creative infrastructure, governance, displacement, meanwhile use, community ownership and the practical delivery of a thriving 24-hour city.
The West End is the testbed, but the format is built to work as a laboratory for the whole of London, and a model other cities can learn from.